A lot of businesses do not pay much attention to their pricing. Apart from being a function of cost, pricing is actually an art which relies heavily on value delivered.
Price is what you pay, value is what you get. Whether it is about stocks or socks – Warren Buffet.
Setting a price is one of the most important decision of the business and has impact on everything that follows. Optimum pricing leads to a more profitable business and satisfied customers.
Psychology helps in
- Increasing perceived value of your offering
- Analysing the max paying capacity for your offering
- Deciding the right point to reveal the pricing in sales cycle
- Creating packages that strongly appeal to different customers sets
Lets work together to understand your customer’s desires and come out with a best pricing plan that they will be eager to pay.